A team of three student designers created this advertising campaign for Giorgio Fresh. The team prepared and presented a real world “pitch” to marketing executives from Giorgio Fresh to sell mushrooms to millennial consumers. The campaign which refocuses fresh to gourmet includes print, social media and business to business advertisements which incorporated food photography, a new tagline, and a gift box of fresh mushrooms.
Credits to Danny Lelko, Sam Reitnauer and Jessica Scillia.
For Educational Purposes